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NDT Advance Access originally published online on May 31, 2005
Nephrology Dialysis Transplantation 2005 20(7):1307-1310; doi:10.1093/ndt/gfh668
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© The Author [2005]. Published by Oxford University Press on behalf of ERA-EDTA. All rights reserved. For Permissions, please email: journals.permissions@oupjournals.org

Special Feature

Living life: mottos and logos on renal transplantation designed by high school students

Giorgina Barbara Piccoli1, Giorgio Soragna1, Elisabetta Mezza1, Manuel Burdese1, Valentina Consiglio1, Massimo Gai1, Franca Giacchino2 and Giuseppe Paolo Segoloni1

1 Section of Nephrology, University of Turin and 2 SC Nephrology and Dialysis, Ivrea Hospital, Italy

Correspondence and offprint requests to: Giorgina Barbara Piccoli, Cattedra di Nefrologia, Dipartimento di Medicina Interna, Corso Dogliotti 14, 10126 Torino, Italy. Email: gbpiccoli@hotmail.com

Keywords: kidney transplantation; organ donation; patient education

The first 150 words of the full text of this article appear below.



   Introduction
 
The discrepancy between the supply of organs for transplantation and the clinical demand for them is a crucial issue in nephrology. To overcome this gap, several policies have been implemented to increase the general public's knowledge and awareness of the problem; accordingly, Italian law requires that transplantation medicine and end of life issues be discussed in high school [1,2].

In publicity or educational campaigns, the use of images to communicate core concepts is crucial to the success of any such initiative [3,4]. Furthermore, a commercial advertising campaign is usually preceded by a detailed market analysis and a study of the best way to present the product [5]. This approach is commonly employed by medical suppliers, and great attention (possibly too great) is paid to carefully advertising new drugs and products—with the extensive use of gadgets, gimmicks and colourful brochures in . . . [Full Text of this Article]



   Subjects and methods
 
The school
The educational campaign
The award


   Results
 


   Discussion
 


   Conclusion
 

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