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Nephrol Dial Transplant (2001) 16: 2119-2123
© 2001 European Renal Association-European Dialysis and Transplant Association

Editorial Comments

Ten ways to ruin or market your oral scientific communication

Michel Jadoul

Department of Nephrology, Cliniques Universitaires St Luc, Université Catholique de Louvain, Brussels, Belgium

The impact of an oral ‘free’ communication at a scientific meeting depends on many factors. The main factor is probably the importance of the problem addressed and/or the originality of the data presented. A seminal work, representing a breakthrough in the field, is indeed very likely to arouse great interest [1]. Not less important is the accuracy of the design of the study and of the methods used. All these characteristics are usually critical for the acceptance of the corresponding papers in leading, peer-reviewed biomedical journals. The way the presented data is communicated is also of importance. The presentation of submitted papers may frequently be improved, to increase the chance of acceptance, as reviewed in Nephrology Dialysis Transplantation a few years ago by Davison [2]. Similarly, the success of an oral . . . [Full Text of this Article]

1st way

Waste time
Save time
2nd way

Ignore technical aspects
Check technical aspects before your presentation
3rd way

Waste time (again!)
Follow a balanced scheme
4th way

Make poorly readable slides
Make highly readable slides
5th way

Make the data poorly understandable
Make the data easy to understand
6th way

Make complicated slides
Make your slide simple
7th way

Use colours indiscriminately
Use colours selectively
8th way

Avoid visualization of the data
Visualization=memorization
9th way

Relax
Repeat your talk in the presence of a few colleagues
10th way

Conclude ‘brilliantly’
Conclude ‘appropriately’
Acknowledgments

Notes

References


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